Interview with Mrs Katerina Mitsotaki (June 2019)
Who is Barnes Greece? What is the nature of the services you offer?
Barnes is an international real estate agency with a history of more than 20 years and presence in more than 10 countries and 60 cities around the world, holding a leading position in the management of luxury real estate. In Greece we have been active since September 2017, with BARNES Greece, providing high-quality services and constantly pursuing what is best for our customers. We manage a very large portfolio of real estate in unique destinations in Greece and abroad, offering security, confidentiality and incomparable quality to customers who honour us with their trust.
What is the state of the real estate market in Greece and in Europe in general, especially in the midst of an economic recession? To what degree has it affected you?
During the economic crisis in Greece, there was a serious drop in property prices, but in the last two years there has been a rise. This recovery is owed to both tourism growth and other factors such as the Golden Visa program and the general instability that prevails in the countries of the Eastern Mediterranean. In Europe, there is a rise in the real estate market, though we can say that there are some problems in Great Britain, mainly due to Brexit.
Where does the Greek real estate market stand, in comparison with the multinational network that you run?
BARNES Greece is one of the newest offices of BARNES International. Nevertheless, with the vast range of luxury properties we manage across Greece and in large cities abroad combined with the personalized services we offer and the most economical prices prevailing across the borders, we compete well with the international offices of the group.
What differentiates you from other companies of your industry? Is there an element/quality that you would characterize as being your “comparative advantage”?
The comparative advantage of BARNES Greece towards its competitors is that it is a purely real estate company which has specialized and fully trained executives with great experience in the real estate market. This is also the case in the entire BARNES network throughout the world, as all its offices belong to the company and are manned with specialists in real estate. In addition, being a member of a multinational network gives us the opportunity to be acquainted with all the latest trends in the real estate market internationally as we upkeep a very close cooperation with all BARNES International offices by holding frequent meetings with them. This gives us the advantage of providing direct access to the international market and high-quality services for anyone interested in either buying a property or investing in addition to offering our BARNES Greece customer high-quality real estate throughout Greece.
What are your principles and your philosophy? What would you say are the special features of your corporate identity?
We work with great dedication on the three-fold security – confidentiality – high quality, which is our basic principle and an integral part of our services. Our philosophy is customer-oriented by providing those who trust us with unique and personalized services to cover all their needs from the beginning to the end of our cooperation. We are constantly working on developing value-added services, which is why we have also participated in the 1st Luxury Property Show, which included the “Sharing Day” conference where top professionals and consultants participated.
How does Barnes put the idea/notion of «Art de vivre à francaise» in action/into practice?
Identically with the “Art de Vivre à francaise”, BARNES International’s co-operation with top brand names, marks the exellence of the services that we have been offering for years on end, unfailingly responding to the high standards of quality that were introduced in the 1st Barnes Luxury Property Show, which was held in 2018 in the iconic Pavillon Ledoyen in Paris in an atmosphere of French finesse and unique aesthetics. Within the framework of the 1st BARNES Luxury Property Show, the attendees had the opportunity to get familiar with and explore the full range of services offered by the group, such as the BARNES Yachts service, created to offer all customers a range of new high-end services dedicated to yachting, the BARNES Art Advisory, through which advice is provided on the acquisition, management or sale of unique art collections, as well as the BARNES Private Cellar and Vineyard Investment, which relates to providing high quality advisory services on both the creation of a personal wine cellar as well as on the realization of future investments in vineyards.
What is the range of the high-end services that you offer?
We are particularly proud to be the leading company in providing high- end services in its field. As for the real estate market, we work with specialized teams of attorneys, notaries, economists and bankers, thus providing our customers with the necessary knowledge they need for such an important investment. However, our services do not stop there as we can also provide technical advice through our co-operation with civil engineers, architects, interior designers, both in Greece and abroad.
What trends can you see flourishing in the real estate market on a global scale?
New trends in the global real estate market include the rise of the holiday homes market as well as the desire to acquire more than one property around the world. The new age traveller desires a more personalized style of vacations with the comfort and luxury of a home that would cover their personal needs as well as those of their family. We could say, therefore, that a key feature of the current trend is the attempt to globalise the real estate market, which is exactly the direction that BARNES Greece is heading to.